Coca-Cola European Partners has launched eight new limited-edition can designs for Diet Coke.

The 330ml cans featuring phrases such as “I’m in”, “Yaasss”, “ Okay, but no” and “Get it” will hit shelves this month.

Simon Harrison, vice president of commercial development at Coca-Cola European Partners GB, said: “The limited-edition cans are designed to stand out on shelf and drive talkability among young adults while helping to recruit new consumers into the Diet Coke brand. We’d recommend that retailers get stocked up to take full advantage of shoppers looking to collect the eight different phrases, helping to drive sales in their store.”

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