Forecourt Trader - 30 years at the heart of the fuel retailing community

Best oil company initiative: highly commended

Jet believes its heritage is one of its greatest strengths and so wanted to celebrate its 60th anniversary in style.

The oil company therefore devised a 12-month programme of activity with the aim of increasing footfall to its dealers' sites; raising awarness of the Jet brand; engaging with customers via promotions; making staff proud to be part of the Jet brand; and demonstrating to its industry partners that it is committed to the future of the UK fuel industry.

Activity included a 1954 promotion where 14 prizes of £5,000-worth of fuel were given away; the launch of the Proud to be Jet service and standards programme; the introduction of a consumer-facing Facebook page; as well as charity events.

Jet has since declared the activity a 'resounding success', saying that it fulfilled all its objectives. "We delivered a year-long initiative that raised brand awareness, supported our dealers, reached out to new customers and, overall, strengthened our petrol retailing operations," says a spokesperson.

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Weekly retail fuel prices: 11 December 2017
RegionDieselLPGSuper ULUL
East123.7065.90130.36121.00
East Midlands123.22132.06120.72
London123.2858.90131.75120.77
North East122.41132.57120.03
North West123.0453.80129.56120.69
Northern Ireland121.86125.50120.15
Scotland123.43130.00120.43
South East123.79130.52121.33
South West123.5451.70130.13120.95
Wales122.8952.90129.42120.12
West Midlands122.72130.53120.53
Yorkshire & Humber122.96133.33120.61

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