Gilbarco Veeder-Root has partnered Honda in development of an in-vehicle payment system which was previewed at the CES (Consumer Technology Association) show in Las Vegas last week.

The demonstration, on Honda’s stand at the show was done with fuel pumps from Gilbarco Veeder-Root and smart parking meters from IPS Group.

Developed by the Honda Developer Studio as part of its ongoing partnership with Visa Inc, the fuel and parking concepts offer a an in-vehicle payment solution, delivered through smartphone integrations.

Honda and Visa first joined forces last year and they are now joined by Gilbarco Veeder-Root and IPS Group, in collaborating in the effort to transform the way consumers make in-vehicle payments for every day services such as gasoline and public parking.

“Payments have evolved from physical plastic cards to a digital, mobile wallet and Honda sees this as an opportunity to bring this technology into the car to pay for services from the comfort of one’s own car,” said John Moon, developer relations lead at Honda Developer Studio. “Together with Visa’s payment technology expertise and new partners like Gilbarco Veeder-Root and IPS Group, Inc. who are experts in their fields we can create a whole new in-vehicle experience for our customers focused on simplicity and convenience.”

The system notifies drivers that they can pay for fuel when they are near a smart fuel pump. The purchase amount is displayed in the dashboard and drivers confirm payment with the touch of a button. Honda is currently in discussion with a number of other companies that will continue to help ease the various innovative payment processes of other car-based transactions.

“Turning the car into a platform for payments offers a nearly endless array of ways for automakers, drivers, merchants and other infrastructure companies to completely transform tasks that are tied to cars in some shape or form,” said Avin Arumugam, senior vice president, internet of things (IoT), Visa Inc. “Working with Honda, we both see the huge opportunity this presents for our respective industries, and how we can collectively simplify many daily tasks from the car.”