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product news: Walkers re-launches Sensations range

John Wood ·

Walkers is re-positioning its Sensations range as “a feast for the senses”, which will include updating its entire portfolio with a modern, premium packaging design, as well as the introduction of three new flavours.

This will be supported with an above the line campaign, with the TV advert airing from June 3 and live until mid-August.

Tegan Philp-Hines, brand manager at PepsiCo, commented: “We are delighted to be able to launch a TV campaign to support the Sensations during this key moment for the brand. We know shoppers love Sensations with over 50% purchasing again and the re-launch provides a unique and exciting offering for customers. We’re confident that the TV ad will create awareness and inspire demand for the new flavours.”

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Weekly retail fuel prices: 20 November 2017
RegionDieselLPGSuper ULUL
East123.5862.15130.21121.10
East Midlands123.21131.97120.77
London123.5556.90131.47121.21
North East122.7764.90132.16120.46
North West123.1057.80131.29120.64
Northern Ireland121.8564.20125.57120.27
Scotland123.3352.20129.79120.83
South East123.79131.06121.50
South West123.42130.49121.01
Wales123.15129.94120.50
West Midlands122.8761.90132.62120.73
Yorkshire & Humber122.9956.90131.53120.82

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