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product news: Pot Noodle expands into pasta

John Wood ·

Pot Noodle is launching a new range, featuring pasta recipes in a convenient snack pot format.

Rolling out in July, the Beefy Bolognese, Creamy Carbonara and Cheesy Broccoli variants will be supported by a £2m above the line ‘You can make it the Italian way’ marketing campaign, which includes out-of-home advertising as well as targeted social media activity to tap into the Pot Noodle fanbase.

Monique Rossi, snacking marketing manager at Unilever UK, said: “As the number one instant hot snack brand, we continually look at ways to ensure we are providing innovative, great-tasting products that are quick and convenient to eat.

“The move into pasta made sense for us – we can offer something new for Pot Noodle fans to try as well as open up the brand to a new audience. What’s more, it provides another opportunity for retailers to capitalise on the £221m opportunity the instant hot snack market presents.”

Pot Pasta has an RRP of £1.39, and will be available from 1 July.

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East124.9460.90131.85122.27
East Midlands124.34132.31121.54
London125.0662.90132.42122.10
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
Scotland124.5774.90130.88121.33
South East125.1561.40132.52122.48
South West124.73130.24121.91
Wales124.44128.57121.19
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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