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product news: Boost invests in VOD advertising

John Wood ·

Love Island, Celebrity Juice and Take Me Out are among shows about to receive a Boost as the energy drink brand takes its Release The Boost campaign to the digital airwaves with ITV’s video on-demand service, the ITV Hub.

A new 15-second advert from Boost Drinks, featuring the Release The Boost visuals, will run nationwide for two weeks appearing over 400,000 times during the ad breaks for those using the on-demand service.

The advert forms part of the brand’s summer campaign, driving brand awareness, engaging consumer audiences and amplifying the Boost brand.

Natalie Rich, marketing controller of Boost, commented: “Retailers across the country should really start to see the benefit of our consumer marketing activity. Release The Boost’s exciting programme of activity is our biggest push to date and aims to engage customers while ultimately helping to drive sales.”

The Release The Boost campaign also covers airtime on music station Capital FM, digital advertising targeting popular sites such as The Daily Mail, outdoor media and experiential activity through Facebook Live, in total aiming to reach over 40 million consumers nationwide.

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Weekly retail fuel prices: 15 January 2018
RegionDieselLPGSuper ULUL
East Midlands124.34132.31121.54
North East123.94133.63121.07
North West124.1658.50132.51121.18
Northern Ireland123.4169.90128.40120.85
South East125.1561.40132.52122.48
South West124.73130.24121.91
West Midlands123.7465.23132.27121.20
Yorkshire & Humber123.9161.90132.74121.12

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