Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: best-one showing "strong growth"

John Wood ·

Bestway Wholesale’s new own–label offer best-one has posted strong growth in its first weeks in the market.

Bestway says initial tracking of the launch products has seen overall growth against the previous Best-in brand of 26% in value and 40% in volume sales in the initial two-week period since launching at the beginning of July with volume sales of biscuits and soft drinks growing by 96.7% and 39.8% respectively.

Ed Smeaton, director of tradin, commented: “The results thus far are extremely positive with growth across all categories. To have significant double digit growth at this early stage from unaffiliated retailers is fantastic news and I am confident that this growth will continue as more best-one products hit retailers’ shelves and we crank up promotions within out best-one and Xtra Local symbol and retail clubs.

“The new on-pack graphics deliver a modern, fresh and contemporary look for the brand designed to create greater impact on shelf and deliver a higher rate of sale. As well as attractive designs and photography a major focus of the new range is the quality and benefits of the products. This may involve calling out 1 of 5 a day or the whether the products is a good source of fibre and protein. All of these components combined mean that the range has real shopper appeal.”

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Weekly retail fuel prices: 11 December 2017
RegionDieselLPGSuper ULUL
East Midlands123.22132.06120.72
North East122.41132.57120.03
North West123.0453.80129.56120.69
Northern Ireland121.86125.50120.15
South East123.79130.52121.33
South West123.5451.70130.13120.95
West Midlands122.72130.53120.53
Yorkshire & Humber122.96133.33120.61

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