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product news: Nākd revamps breakfast bars range

John Wood ·

Natural Balance Foods is offering retailers the chance to grab a bigger share of morning sales with the revamped Nākd Breakfast Bars range.

New recipes for each of the four breakfast inspired flavours – Banana Bread, Apple Danish, Berry Bliss and Cocoa Twist – has resulted in the introduction of gluten-free oats.

Marina Love, marketing director for Natural Balance Foods, said: “There are 21 billion breakfast occasions a year, but habits are changing. One in 10 are now eaten on-the-go with consumers aged between 24 and 44 over-indexing in on-the-go breakfast occasions and they’re looking for new, healthier breakfast solutions that are convenient and delicious.

“Our new Nākd Breakfast Bars offer retailers the perfect opportunity to increase grab-and-go breakfast sales and we’d recommend they place the bars in impulse locations and alongside other morning goods to drive breakfast occasions in their stores.”

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Weekly retail fuel prices: 11 December 2017
RegionDieselLPGSuper ULUL
East123.7065.90130.36121.00
East Midlands123.22132.06120.72
London123.2858.90131.75120.77
North East122.41132.57120.03
North West123.0453.80129.56120.69
Northern Ireland121.86125.50120.15
Scotland123.43130.00120.43
South East123.79130.52121.33
South West123.5451.70130.13120.95
Wales122.8952.90129.42120.12
West Midlands122.72130.53120.53
Yorkshire & Humber122.96133.33120.61

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