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product news: Nākd revamps breakfast bars range

John Wood ·

Natural Balance Foods is offering retailers the chance to grab a bigger share of morning sales with the revamped Nākd Breakfast Bars range.

New recipes for each of the four breakfast inspired flavours – Banana Bread, Apple Danish, Berry Bliss and Cocoa Twist – has resulted in the introduction of gluten-free oats.

Marina Love, marketing director for Natural Balance Foods, said: “There are 21 billion breakfast occasions a year, but habits are changing. One in 10 are now eaten on-the-go with consumers aged between 24 and 44 over-indexing in on-the-go breakfast occasions and they’re looking for new, healthier breakfast solutions that are convenient and delicious.

“Our new Nākd Breakfast Bars offer retailers the perfect opportunity to increase grab-and-go breakfast sales and we’d recommend they place the bars in impulse locations and alongside other morning goods to drive breakfast occasions in their stores.”

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Weekly retail fuel prices: 11 June 2018
RegionDieselLPGSuper ULUL
East132.91139.84129.74
East Midlands132.3392.90140.65129.45
London132.9159.90140.05129.95
North East131.9166.90142.69128.69
North West132.16139.14128.71
Northern Ireland131.41135.23128.69
Scotland132.6053.43139.14129.44
South East133.0962.40140.26130.11
South West132.5769.90138.60129.50
Wales132.3959.17138.83129.10
West Midlands131.91139.91129.04
Yorkshire & Humber131.5955.70141.08128.54

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