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product news: Britvic introduces on the go Purdey's can

John Wood ·

Britvic is set to extend its range for multivitamin drink brand, Purdey’s, with the launch of a 250ml can format.

Launching this month, the convenient on-the-go variant will target consumers looking for immediate refreshment.

The new can will be launched in a £1.19 price-marked pack, available exclusively to the Independent channel, to drive positive price perception and increase stand-out on shelf. This, coupled with a £3m above and below-the-line brand campaign, is designed to drive demand and ensure the product is easy to find and buy instore.

Kevin McNair, marketing director at Britvic GB, commented: “With a rise in clean and healthy eating, as well as a desire for sustained energy solutions, Purdey’s offers consumers a cleaner alternative to the established energy drinks brands on offer.

“Our new 250ml can format ensures busy consumers can enjoy the health benefits that the added vitamins provide while on-the-go. We’re confident that the new can will help retailers tap into this huge opportunity by providing a format for every drinking occasion. We would advise positioning the range adjacent to the energy category to ensure it is absolutely unmissable.”

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Weekly retail fuel prices: 22 January 2018
RegionDieselLPGSuper ULUL
East125.46132.25122.67
East Midlands124.75131.78121.94
London125.36132.45122.54
North East124.37133.80121.50
North West124.5460.30132.09121.70
Northern Ireland123.92128.95121.46
Scotland125.0874.90131.52121.60
South East125.4764.57133.20122.86
South West125.1569.90131.80122.39
Wales124.7955.70131.03121.66
West Midlands124.0360.90133.21121.46
Yorkshire & Humber124.27133.45121.33

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