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product news: Britvic introduces on the go Purdey's can

John Wood ·

Britvic is set to extend its range for multivitamin drink brand, Purdey’s, with the launch of a 250ml can format.

Launching this month, the convenient on-the-go variant will target consumers looking for immediate refreshment.

The new can will be launched in a £1.19 price-marked pack, available exclusively to the Independent channel, to drive positive price perception and increase stand-out on shelf. This, coupled with a £3m above and below-the-line brand campaign, is designed to drive demand and ensure the product is easy to find and buy instore.

Kevin McNair, marketing director at Britvic GB, commented: “With a rise in clean and healthy eating, as well as a desire for sustained energy solutions, Purdey’s offers consumers a cleaner alternative to the established energy drinks brands on offer.

“Our new 250ml can format ensures busy consumers can enjoy the health benefits that the added vitamins provide while on-the-go. We’re confident that the new can will help retailers tap into this huge opportunity by providing a format for every drinking occasion. We would advise positioning the range adjacent to the energy category to ensure it is absolutely unmissable.”

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Weekly retail fuel prices: 13 November 2017
RegionDieselLPGSuper ULUL
East122.9762.90129.22120.30
East Midlands122.51131.19120.13
London123.0159.23131.32120.49
North East122.2163.40130.26120.15
North West122.3953.80130.05119.91
Northern Ireland121.09125.70118.82
Scotland122.68128.95119.79
South East123.2069.90130.92120.88
South West122.77128.85120.30
Wales122.4253.90128.26119.82
West Midlands122.0958.90130.41119.94
Yorkshire & Humber122.3453.70132.45119.99

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