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Product news: Festive return for Starbucks RTD latte

Merril Boulton ·
Starbucks Caffe Latte

Chilled ready-to-drink coffee specialist Starbucks is aiming to bring back the magic and excitement of the festive season to the grocery aisle with a limited-edition cup design for the popular chilled coffee drink, the Caffè Latte.

A favourite for customers in Starbucks stores, the ready-to-drink Chilled Classics Caffè Latte is lightly sweetened and made with 100% Arabica espresso roast coffee. It has been designed with a shiny red metallic finish again this year as the perfect chilled drink for the festive season.

The return of the limited-edition red design is being supported by an OOH print and digital marketing campaign, including a Starbucks sampling stand at King’s Cross. This will be bringing on-the-go cheer to Londoners travelling through the station between November 27th-2nd December.

Rebecca Kemp, senior marketing manager, Starbucks Europe, Middle East and Africa said: “We’re delighted to bring back this special festive design for our popular Chilled Classic Caffè Latte this year, alongside impactful marketing activity. It’s a delicious chilled coffee to enjoy when you need a pause from Christmas shopping, wrapping presents, or hosting family and friends.”

Claire Irvine, commercial marketing manager, Arla, adds: “This year we hope to build on the success of prior year sales of this limited-edition cup design, which delivered a Caffè Latte ROS increase of 107.2% vs category average of 31.7%. We hope this limited-edition design will once again spread some cheer for Christmas shoppers, and more customers will be able try the delicious Caffe Lattè for themselves.”

The limited-edition festive Caffè Latte cup design will be available in forecourts and convenience stores and nationwide during November and December 2017.

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Weekly retail fuel prices: 11 December 2017
RegionDieselLPGSuper ULUL
East123.7065.90130.36121.00
East Midlands123.22132.06120.72
London123.2858.90131.75120.77
North East122.41132.57120.03
North West123.0453.80129.56120.69
Northern Ireland121.86125.50120.15
Scotland123.43130.00120.43
South East123.79130.52121.33
South West123.5451.70130.13120.95
Wales122.8952.90129.42120.12
West Midlands122.72130.53120.53
Yorkshire & Humber122.96133.33120.61

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