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Product news: Festive return for Starbucks RTD latte

Merril Boulton ·
Starbucks Caffe Latte

Chilled ready-to-drink coffee specialist Starbucks is aiming to bring back the magic and excitement of the festive season to the grocery aisle with a limited-edition cup design for the popular chilled coffee drink, the Caffè Latte.

A favourite for customers in Starbucks stores, the ready-to-drink Chilled Classics Caffè Latte is lightly sweetened and made with 100% Arabica espresso roast coffee. It has been designed with a shiny red metallic finish again this year as the perfect chilled drink for the festive season.

The return of the limited-edition red design is being supported by an OOH print and digital marketing campaign, including a Starbucks sampling stand at King’s Cross. This will be bringing on-the-go cheer to Londoners travelling through the station between November 27th-2nd December.

Rebecca Kemp, senior marketing manager, Starbucks Europe, Middle East and Africa said: “We’re delighted to bring back this special festive design for our popular Chilled Classic Caffè Latte this year, alongside impactful marketing activity. It’s a delicious chilled coffee to enjoy when you need a pause from Christmas shopping, wrapping presents, or hosting family and friends.”

Claire Irvine, commercial marketing manager, Arla, adds: “This year we hope to build on the success of prior year sales of this limited-edition cup design, which delivered a Caffè Latte ROS increase of 107.2% vs category average of 31.7%. We hope this limited-edition design will once again spread some cheer for Christmas shoppers, and more customers will be able try the delicious Caffe Lattè for themselves.”

The limited-edition festive Caffè Latte cup design will be available in forecourts and convenience stores and nationwide during November and December 2017.

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Weekly retail fuel prices: 14 May 2018
RegionDieselLPGSuper ULUL
East128.84135.10125.96
East Midlands128.33136.94125.41
London129.1055.90136.92126.40
North East127.83136.82125.23
North West128.1162.90134.96124.90
Northern Ireland127.23130.90124.76
Scotland128.2253.90134.78125.20
South East129.15136.92126.36
South West128.4963.90135.51125.65
Wales127.98132.95125.12
West Midlands127.95135.65125.25
Yorkshire & Humber127.6358.40136.54124.81

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