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product news: Coca-Cola renews First Taste advertising

John Wood ·

Coca-Cola European Partners (CCEP) is bringing back a renewed version of the First Taste advert for Coca-Cola Zero Sugar, featuring Mr Hadley, encouraging consumers to try the drink for the first time.

The original advert first ran in 2006 and has been repurposed and filmed using the same lead actor from 10 ten years ago, British-born American actor Nicolas Coster (84).

The advert runs as part of an integrated campaign launching on Monday 15 January across TV, online and cinema. The campaign will be fully supported across OOH, digital and PR to help retailers increase their sales of the zero-calorie variant.

Simon Harrison, customer marketing director at Coca-Cola European Partners, said: “Coca-Cola Zero Sugar is one of the fastest growing brands in our portfolio. This year, to continue our focus on encouraging people to try a Coca-Cola Zero Sugar, which has the same great Coke taste with no calories, we have re-developed a fantastic, heart-warming advert. The campaign brings to life the concept of those “bucket list” moments that universally resonate with people. We want to build on the success of the brand to date reminding people of what makes it so special.”

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Weekly retail fuel prices: 16 April 2018
RegionDieselLPGSuper ULUL
East124.89131.38121.90
East Midlands124.2463.90131.80121.24
London124.7562.90132.31122.04
North East123.61131.90121.00
North West123.8457.70130.24120.33
Northern Ireland122.81120.56
Scotland124.25131.22121.21
South East125.0961.90132.19122.34
South West124.4558.90129.28121.58
Wales124.0253.10129.58121.26
West Midlands123.74130.31120.97
Yorkshire & Humber123.50131.80120.56

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