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product news: McVitie's Digestive Slices adds new flavour

John Wood ·

Pladis will be extending its McVitie’s Digestives Slices range to include a new Banoffee flavour.

It said the innovation is in response to the growing popularity of incorporating classic British and American dessert flavours in cake format.

Ailsa Duguid, Pladis UK & Ireland brand manager for McVitie’s Cake Company, commented: “With American dessert flavours and classic British pudding flavours creating the biggest buzz in the cake category in 2017 and continuing to trend in 2018, our new Banoffee slices launch fits perfectly with popular demand.

“Fitting into our existing Digestives Slices cake range, we’re confident this sweet treat will be a winner with consumers everywhere.”

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Weekly retail fuel prices: 16 April 2018
RegionDieselLPGSuper ULUL
East124.89131.38121.90
East Midlands124.2463.90131.80121.24
London124.7562.90132.31122.04
North East123.61131.90121.00
North West123.8457.70130.24120.33
Northern Ireland122.81120.56
Scotland124.25131.22121.21
South East125.0961.90132.19122.34
South West124.4558.90129.28121.58
Wales124.0253.10129.58121.26
West Midlands123.74130.31120.97
Yorkshire & Humber123.50131.80120.56

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