Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: McVitie's Digestive Slices adds new flavour

John Wood ·

Pladis will be extending its McVitie’s Digestives Slices range to include a new Banoffee flavour.

It said the innovation is in response to the growing popularity of incorporating classic British and American dessert flavours in cake format.

Ailsa Duguid, Pladis UK & Ireland brand manager for McVitie’s Cake Company, commented: “With American dessert flavours and classic British pudding flavours creating the biggest buzz in the cake category in 2017 and continuing to trend in 2018, our new Banoffee slices launch fits perfectly with popular demand.

“Fitting into our existing Digestives Slices cake range, we’re confident this sweet treat will be a winner with consumers everywhere.”

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 13 August 2018
RegionDieselLPGSuper ULUL
East132.96139.34130.03
East Midlands132.2178.40140.26129.44
London132.7566.90141.06129.97
North East131.67142.51128.83
North West132.2355.20139.96128.87
Northern Ireland130.9869.90134.15128.85
Scotland132.49139.09129.38
South East133.0865.40140.87130.38
South West132.56139.07129.94
Wales132.13136.80129.14
West Midlands131.77140.75129.12
Yorkshire & Humber131.4360.80142.86128.78

Most read

Are you concerned about the implications for your business of the Government's recently published 'Road to Zero' strategy?

Calendar

See all events