Wolf Blass is once again launching a limited-edition range of labels to celebrate international rugby. Last year, in grocery alone, the labels led to a 37% uplift in sales versus a normal Wolf Blass promotion. This year the labels feature on five Yellow Label SKUs (Cabernet Sauvignon, Chardonnay, Malbec, Shiraz and Sauvignon Blanc) and focus on six core values that celebrate rugby: triumph, passion, teamwork, respect, discipline and determination.

020 8843 8400 www.tweglobal.com

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