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product news: Lucozade Sport unveils on-pack promotion

John Wood ·

Lucozade Sport has unveiled an on-pack competition aiming to drive additional sales for retailers this summer.

Available on all major SKUs from the 23 April, the limited-edition packs offer consumers the chance to win 20,000 prizes from Fitbits to holidays for two.

The on-pack activity will be supported by a £5m ‘Made to Move’ campaign to inspire consumers to be more active over the summer.

Fronted by Lucozade Sport brand ambassadors Anthony Joshua and Harry Kane, a combination of TV, proximity, digital and social activity will show the nation that no-one ever moved forwards standing still.

The campaign will culminate at point of purchase with bespoke ‘Made to Move’ POS, developed to maximise the opportunity in-store and encourage purchase of the special packs.

Lucy Grogut, Lucozade Sport brand director at Lucozade Ribena Suntory, commented: “With the biggest event in the football calendar just around the corner, our new limited-edition packs will allow retailers to capitalise on the increased interest in sports drinks this summer.

“We know Lucozade Sport sales spike by up to 12% during sporting tournaments, so this presents a huge opportunity for our customers. We’ve got 20,000 prizes up for grabs – that’s 100 per day – so we know shoppers are going to be incentivised to pick up even more Lucozade Sport this summer season.”

The on-pack competition runs until October, with the latest phase of Lucozade Sport’s ‘Made to Move’ ATL campaign kicking off on the 4 June.

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Weekly retail fuel prices: 18 June 2018
RegionDieselLPGSuper ULUL
East132.18140.02129.21
East Midlands131.6092.90141.48128.80
London132.06140.40129.21
North East131.2866.90141.91127.99
North West131.52141.49128.24
Northern Ireland130.8069.90135.52128.45
Scotland131.78138.84128.60
South East132.40141.08129.46
South West131.8662.90140.58129.06
Wales131.5463.90140.13128.63
West Midlands131.1759.80140.83128.45
Yorkshire & Humber130.8879.90140.94127.89

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