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product news: Unilever launches Prep Co snack brand

John Wood ·

Unilever is aiming to shake up the snacking category with the launch of a new brand, Prep Co.

Backed by a £1m multimedia campaign, the new product is an addition to the instant pot snack aisle that is made with natural ingredients and provides one of the recommended ‘five a day’.

Unilever says the new brand has been developed to appeal to busy consumers looking for a healthier lunch option without compromising on taste. By simply adding hot water, consumers can enjoy a fuss-free hot meal that can be enjoyed on-the-go or at-the-desk.

Prep Co. taps into the trend for world food flavours with globally-inspired recipes from the Mediterranean, Mexico and South East Asia and includes: Mediterranean Couscous, Thai Green Curry, Indian Spiced Lentils and Mexican Chilli Rice.

Lena Portchmouth, founder of Prep Co. and senior brand manager for snack foods at Unilever UK & Ireland, comments: “The instant hot snack category is growing 11.9% year-on-year, with consumers seeking products that reflect the health and wellness trend as well as providing a fuss-free lunch to enjoy ‘al desko’. So we identified a gap in the market for a healthier lunch option and developed the new Prep Co. brand.

“Made with natural ingredients and a delicious blend of herbs and spices, each pot contains enough vegetables to fulfil one of the recommended ‘five a day’ and provides a source of fibre and protein, while being low in saturated fat.”

Prep Co. packaging uses bright primary colours to create optimum standout on-shelf. A visual preview of the vegetable goodness inside each pot, matched with health claims on-pack, will target those looking for a healthier on-the-go lunch option.

Prep Co. has an RRP £1.99.

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Weekly retail fuel prices: 13 August 2018
RegionDieselLPGSuper ULUL
East132.96139.34130.03
East Midlands132.2178.40140.26129.44
London132.7566.90141.06129.97
North East131.67142.51128.83
North West132.2355.20139.96128.87
Northern Ireland130.9869.90134.15128.85
Scotland132.49139.09129.38
South East133.0865.40140.87130.38
South West132.56139.07129.94
Wales132.13136.80129.14
West Midlands131.77140.75129.12
Yorkshire & Humber131.4360.80142.86128.78

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