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product news: Nestlé Waters extends Sanpellegrino brand

John Wood ·

Nestlé Waters’ Sanpellegrino brand is launching an organic sparkling flavoured tea range, Sanpellegrino + Tea.

The new organic range is intended to cater to the continued growth of shoppers seeking out a low- or no-sugar option and trading up to a more premium soft drinks choice.

Barbara D’Amico, international brands lead at Nestlé Waters, said: “We are delighted to launch the brand into a new subcategory for the existing Sanpellegrino fan base as well as introducing the brand to a new audience seeking a flavour-packed, premium sparkling tea experience.

“As a brand that is known, trusted and loved, we are delighted to be adding value to a soft drinks category that has seen new product launches double in 2017, contributing to overall category growth. We look forward to seeing the + Tea range joining the existing portfolio.”

The launch is part of a wider brand awareness campaign kicking off this year with digital engagement, experiential and sampling activities and in-store merchandising and print advertising planned. A range of disruptive POS has also been developed for retailers and wholesalers, to help drive sales in store.

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Weekly retail fuel prices: 21 May 2018
RegionDieselLPGSuper ULUL
East130.6672.90137.76127.60
East Midlands130.07139.72127.28
London130.8869.90138.22128.07
North East129.75139.97126.92
North West129.9063.80136.55126.76
Northern Ireland128.87132.90126.06
Scotland130.18135.76127.16
South East131.00139.10128.21
South West130.33137.26127.36
Wales129.86136.97126.64
West Midlands129.7264.90136.86127.17
Yorkshire & Humber129.4557.90137.13126.61

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