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product news: Nestlé Waters extends Sanpellegrino brand

John Wood ·

Nestlé Waters’ Sanpellegrino brand is launching an organic sparkling flavoured tea range, Sanpellegrino + Tea.

The new organic range is intended to cater to the continued growth of shoppers seeking out a low- or no-sugar option and trading up to a more premium soft drinks choice.

Barbara D’Amico, international brands lead at Nestlé Waters, said: “We are delighted to launch the brand into a new subcategory for the existing Sanpellegrino fan base as well as introducing the brand to a new audience seeking a flavour-packed, premium sparkling tea experience.

“As a brand that is known, trusted and loved, we are delighted to be adding value to a soft drinks category that has seen new product launches double in 2017, contributing to overall category growth. We look forward to seeing the + Tea range joining the existing portfolio.”

The launch is part of a wider brand awareness campaign kicking off this year with digital engagement, experiential and sampling activities and in-store merchandising and print advertising planned. A range of disruptive POS has also been developed for retailers and wholesalers, to help drive sales in store.

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Weekly retail fuel prices: 13 August 2018
RegionDieselLPGSuper ULUL
East132.96139.34130.03
East Midlands132.2178.40140.26129.44
London132.7566.90141.06129.97
North East131.67142.51128.83
North West132.2355.20139.96128.87
Northern Ireland130.9869.90134.15128.85
Scotland132.49139.09129.38
South East133.0865.40140.87130.38
South West132.56139.07129.94
Wales132.13136.80129.14
West Midlands131.77140.75129.12
Yorkshire & Humber131.4360.80142.86128.78

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