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product news: Walkers adds Poppables to range

John Wood ·

Walkers is introducing a new “pop”-osition to shoppers with the arrival of Poppables, a spherical, potato snack.

Available from the end of May, the light and airy snack is flavoured inside and out and is already a success in the US.

Kate Charman, brand manager at PepsiCo, commented: “We are seeing strong growth from the sharing segment and anticipate the launch of Poppables driving growth through a fun, new shaped snack, perfect for the ‘big night in’ occasion.

“With a strong performance already demonstrated in the US, we look forward to mirroring that success in the UK. We anticipate the brand engaging shoppers with its flavour-packed fun shape as we aim to drive additional traffic, and ultimately purchases, at the sharing fixture.”

Poppables is available in a variety of flavours including Sweet Chilli, Cheddar Cheese and BBQ Ribs. The full range is available as a 110g sharing bag and the Sweet Chilli variant can be purchased in a 60g pack and single-serve 25g format.

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Weekly retail fuel prices: 13 August 2018
RegionDieselLPGSuper ULUL
East132.96139.34130.03
East Midlands132.2178.40140.26129.44
London132.7566.90141.06129.97
North East131.67142.51128.83
North West132.2355.20139.96128.87
Northern Ireland130.9869.90134.15128.85
Scotland132.49139.09129.38
South East133.0865.40140.87130.38
South West132.56139.07129.94
Wales132.13136.80129.14
West Midlands131.77140.75129.12
Yorkshire & Humber131.4360.80142.86128.78

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