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product news: Walkers adds Poppables to range

John Wood ·

Walkers is introducing a new “pop”-osition to shoppers with the arrival of Poppables, a spherical, potato snack.

Available from the end of May, the light and airy snack is flavoured inside and out and is already a success in the US.

Kate Charman, brand manager at PepsiCo, commented: “We are seeing strong growth from the sharing segment and anticipate the launch of Poppables driving growth through a fun, new shaped snack, perfect for the ‘big night in’ occasion.

“With a strong performance already demonstrated in the US, we look forward to mirroring that success in the UK. We anticipate the brand engaging shoppers with its flavour-packed fun shape as we aim to drive additional traffic, and ultimately purchases, at the sharing fixture.”

Poppables is available in a variety of flavours including Sweet Chilli, Cheddar Cheese and BBQ Ribs. The full range is available as a 110g sharing bag and the Sweet Chilli variant can be purchased in a 60g pack and single-serve 25g format.

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Weekly retail fuel prices: 21 May 2018
RegionDieselLPGSuper ULUL
East130.6672.90137.76127.60
East Midlands130.07139.72127.28
London130.8869.90138.22128.07
North East129.75139.97126.92
North West129.9063.80136.55126.76
Northern Ireland128.87132.90126.06
Scotland130.18135.76127.16
South East131.00139.10128.21
South West130.33137.26127.36
Wales129.86136.97126.64
West Midlands129.7264.90136.86127.17
Yorkshire & Humber129.4557.90137.13126.61

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