Forecourt Trader - 30 years at the heart of the fuel retailing community

Product news: Fruittella adds grab & go sachet option

Merril Boulton ·

Fruittella has added a new handy grab & go sachet option to its range of 'less sugar' and 'sugar free' products, perfect for quick purchases on the go. 

The new single offering sachets, which are 99 calories per pack, offer a sweet treat that "delivers all the flavour, but less sugar", and fits in with the NHS Change4Life snack recommendation.

Available in two of Fruittella’s best-selling flavours – Strawberry and Summer Fruits – each sachet holds seven chews, containing 30% less sugar and even more fruit juice per portion.

With 73% of sugar free and reduced sugar sales incremental to the confectionery category, the brand is building on the success of its range, increasing the choice of products to ensure broadened audience appeal and boosted sales for retailers.

Matthew Navier, Fruittella brand manager, said: “Our new Fruittella sachets are a must-stock, as they present an easy choice for shoppers looking to indulge their snack habit while keeping their calorie intake down. With each pack being under 100 calories, they are also compliant with Public Health England guidelines, which are top of mind with each addition to our sugar free and reduced sugar range.”

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 10 September 2018
RegionDieselLPGSuper ULUL
East134.6369.90141.35131.64
East Midlands133.97143.95130.99
London134.3864.90142.36131.76
North East133.47143.65130.41
North West134.04140.97130.80
Northern Ireland132.83136.90130.30
Scotland134.18139.12131.04
South East134.8464.90142.44132.11
South West134.4366.90140.71131.59
Wales134.01138.06130.94
West Midlands133.4569.90142.91130.79
Yorkshire & Humber133.2855.20142.31130.51

Most read

Are you concerned about the implications for your business of the Government's recently published 'Road to Zero' strategy?

Calendar

See all events