Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Haribo updates Supermix

John Wood ·

Haribo has updated Supermix to offer a new mix, focusing on four shapes available in more vibrant colours and creamier flavours.

The new version is intended to appeal to consumers who prefer Haribo’s mix of soft to eat treats, Supermix will now offer lemon meringue and peach flavoured Little Jelly Men, with vanilla also featuring in the sheep and ice cream sweet pieces.

These jelly and foam treats will also be available in popular flavours raspberry, blackcurrant and apple, in vibrant pink, purple and green colours.

This new mix is supported with a new, eye-catching bag design, providing greater shelf appeal while reiterating the new mix through an on-pack flash.

Alison Satterthwaite, brand manager at Haribo UK, commented: “We know that consumers enjoy Supermix because the pack delivers a range of enjoyable soft eating experiences. We have used this insight to update the mix and focus on four iconic shapes that our customers have come to love and recognise.

“We know consumers will love this new mix; the updated creamier flavours, along with the brighter colours, builds on the soft yet fun nature of Supermix which is why it is a favourite with fans of the brand.”

01977 600266

www.haribo.co.uk

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 10 September 2018
RegionDieselLPGSuper ULUL
East134.6369.90141.35131.64
East Midlands133.97143.95130.99
London134.3864.90142.36131.76
North East133.47143.65130.41
North West134.04140.97130.80
Northern Ireland132.83136.90130.30
Scotland134.18139.12131.04
South East134.8464.90142.44132.11
South West134.4366.90140.71131.59
Wales134.01138.06130.94
West Midlands133.4569.90142.91130.79
Yorkshire & Humber133.2855.20142.31130.51

Most read

Are you concerned about any potential negative impact of the 'mega' mergers between MFG and MRH; and Sainsbury's and Asda?

Calendar

See all events