Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Pom Bear returns to TV

John Wood ·

Pom Bear is returning to TV screens with the Bare Bear Snack campaign.

The 20-second advert, which airs during August and early September, will remind audiences that Pom-Bear is free from gluten, artificial flavours, and artificial colours – in fact, they are completely naked.

With over 15% of the UK avoiding gluten, Pom-Bear is aiming to tap into this market.

The advert is part of a £1.7m TV and digital campaign, which will reach households across the UK. This year marks the third consecutive year that Pom-Bear will appear on our TV screens.

Vijay Bhardwaj, head of marketing at KP Snacks, said: “We’re delighted to see the Bare Bear Snack return to television following last year’s successful campaign. Pom-Bear is the perfect free-from snack to help retailers to boost their sales among families during the summer season.”

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Weekly retail fuel prices: 10 December 2018
RegionDieselLPGSuper ULUL
East132.41131.92122.99
East Midlands131.66133.08122.31
London132.2955.90132.67122.45
North East131.02133.24120.36
North West131.66130.27121.42
Northern Ireland129.6972.90134.65121.32
Scotland131.73131.43121.43
South East132.6863.90133.14123.11
South West132.1667.90131.56122.81
Wales131.24132.97121.42
West Midlands131.34133.10121.95
Yorkshire & Humber131.2469.90131.77121.51

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