Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Pom Bear returns to TV

John Wood ·

Pom Bear is returning to TV screens with the Bare Bear Snack campaign.

The 20-second advert, which airs during August and early September, will remind audiences that Pom-Bear is free from gluten, artificial flavours, and artificial colours – in fact, they are completely naked.

With over 15% of the UK avoiding gluten, Pom-Bear is aiming to tap into this market.

The advert is part of a £1.7m TV and digital campaign, which will reach households across the UK. This year marks the third consecutive year that Pom-Bear will appear on our TV screens.

Vijay Bhardwaj, head of marketing at KP Snacks, said: “We’re delighted to see the Bare Bear Snack return to television following last year’s successful campaign. Pom-Bear is the perfect free-from snack to help retailers to boost their sales among families during the summer season.”

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 13 August 2018
RegionDieselLPGSuper ULUL
East132.96139.34130.03
East Midlands132.2178.40140.26129.44
London132.7566.90141.06129.97
North East131.67142.51128.83
North West132.2355.20139.96128.87
Northern Ireland130.9869.90134.15128.85
Scotland132.49139.09129.38
South East133.0865.40140.87130.38
South West132.56139.07129.94
Wales132.13136.80129.14
West Midlands131.77140.75129.12
Yorkshire & Humber131.4360.80142.86128.78

Most read

Are you concerned about the implications for your business of the Government's recently published 'Road to Zero' strategy?

Calendar

See all events