Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Aunt Bessie's introduces hot desserts

John Wood ·

Aunt Bessie’s is introducing a more premium frozen hot dessert solution, catering for what it perceives as a gap in the market: indulgent treats designed for larger gatherings.

The ‘Melt in the Middle’ desserts are available inform mid-October in Belgian Chocolate Chip and Salted Caramel.

Hannah Haas, marketing director at Aunt Bessie’s, commented: “Shoppers have demanded a new, exciting take on the frozen hot desserts category, and this is supported by research that shows that they are willing to pay a higher price for a premium option in the category.

 “By innovating within frozen desserts and offering a stand-out product with a premium feel, we hope to help our retail partners capitalise on the increased opportunity over the coming months.”

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Weekly retail fuel prices: 18 February 2019
RegionDieselLPGSuper ULUL
East129.2257.90129.92120.18
East Midlands128.8581.15131.08119.59
London129.4365.90132.55119.95
North East127.76131.63117.87
North West128.6357.70132.07118.91
Northern Ireland127.32125.70118.52
Scotland128.94129.47118.93
South East129.7257.70130.97120.45
South West129.1067.90129.70120.06
Wales128.23130.05118.68
West Midlands128.68132.84119.37
Yorkshire & Humber128.22130.47118.63

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