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product news: Aunt Bessie's introduces hot desserts

John Wood ·

Aunt Bessie’s is introducing a more premium frozen hot dessert solution, catering for what it perceives as a gap in the market: indulgent treats designed for larger gatherings.

The ‘Melt in the Middle’ desserts are available inform mid-October in Belgian Chocolate Chip and Salted Caramel.

Hannah Haas, marketing director at Aunt Bessie’s, commented: “Shoppers have demanded a new, exciting take on the frozen hot desserts category, and this is supported by research that shows that they are willing to pay a higher price for a premium option in the category.

 “By innovating within frozen desserts and offering a stand-out product with a premium feel, we hope to help our retail partners capitalise on the increased opportunity over the coming months.”

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Weekly retail fuel prices: 10 June 2019
RegionDieselLPGSuper ULUL
East135.3166.90140.93130.00
East Midlands134.59140.57129.69
London134.50141.91130.33
North East133.19142.40129.15
North West134.1363.90139.73129.13
Northern Ireland131.34135.32128.05
Scotland134.25140.07129.86
South East135.2562.40141.74130.52
South West134.5167.90140.57129.57
Wales133.6764.90137.30128.83
West Midlands134.34140.64129.70
Yorkshire & Humber133.72140.40129.24

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