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product news: Aunt Bessie's introduces hot desserts

John Wood ·

Aunt Bessie’s is introducing a more premium frozen hot dessert solution, catering for what it perceives as a gap in the market: indulgent treats designed for larger gatherings.

The ‘Melt in the Middle’ desserts are available inform mid-October in Belgian Chocolate Chip and Salted Caramel.

Hannah Haas, marketing director at Aunt Bessie’s, commented: “Shoppers have demanded a new, exciting take on the frozen hot desserts category, and this is supported by research that shows that they are willing to pay a higher price for a premium option in the category.

 “By innovating within frozen desserts and offering a stand-out product with a premium feel, we hope to help our retail partners capitalise on the increased opportunity over the coming months.”

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Weekly retail fuel prices: 12 November 2018
RegionDieselLPGSuper ULUL
East137.08139.69129.73
East Midlands136.60139.38129.02
London137.0265.40139.68129.22
North East136.4569.90142.07128.06
North West136.60138.23128.71
Northern Ireland135.0969.90137.92128.64
Scotland137.07136.04128.45
South East137.4666.90139.94129.99
South West136.7567.90139.46129.38
Wales136.47135.40128.21
West Midlands136.02140.93128.76
Yorkshire & Humber135.86140.71128.57

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