Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Britvic adds to Drench range

John Wood ·

Britvic is launching a new citrus addition to its Drench range, with a Mandarin & Lemon flavour.

The new product will be available from the 9 November.

Trystan Farnworth, commercial director, convenience and impulse at Britvic: “As consumers lead increasingly busier lifestyles, the food-on-the-go occasion continues to grow, and this latest Drench juice drink launch is the ideal accompaniment to any snack or meal deal. The Mandarin & Lemon addition provides consumers with a healthier solution whether they’re at work, on the school run or looking for that afternoon pick me up.”

The Drench Mandarin & Lemon flavoured juice drink will have an MRSP of £1.39 and will be available in 500ml bottles. There will also be a channel exclusive in the form of a 12-pack of £1 PMPs as well as a 2 for £1.70 option.

The launch will be supported with PR, shopper marketing and national consumer sampling. The sampling will entail a ‘Win Your Lunch’ game, accessed by scanning a QR code displayed on POS via a consumer’s mobile device.

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Weekly retail fuel prices: 12 August 2019
RegionDieselLPGSuper ULUL
East132.7964.90140.57129.31
East Midlands132.3882.90140.96129.04
London132.00142.39129.64
North East131.01141.52128.85
North West131.7261.90139.66128.96
Northern Ireland129.24135.57126.71
Scotland132.0552.70140.43129.27
South East132.9759.90141.37129.82
South West132.33140.93128.95
Wales131.33136.85128.40
West Midlands132.06141.78129.37
Yorkshire & Humber131.4669.57142.64128.74

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