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product news: Tangerine Confectionery launches multipacks

John Wood ·

Tangerine Confectionery has launched a new range of multipacks designed to target the family market with portion-controlled mini bags of classic favourites.

The four ‘Bag of Bags’ multipacks will each contain 11 mini bags of the same variety. These include Shrimps & Bananas (176g), Mini Bears (198g) and Jelly Beans (165g).

Building on the popularity of milkshake flavoured sweets, Tangerine is also launching Strawberry Milkshake Bottles in a multipack format (176g) as well as a 180g hanging bag. These will offer a modern twist on the popular milk bottle sweet with a strawberry flavour.

Russell Tanner, marketing and category director at Tangerine Confectionery, said: “We recognise that many consumers are trying to monitor the amount of sugar they consume and offering options that cater to these needs is a key driver for our new product division.

“Mini bags offer a controlled way to enjoy popular sweets and are perfect for families looking for pre-portioned treats for children, or adults looking for a calorie-controlled sweet snack.”

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