Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Walkers campaign gets new advert

John Wood ·

Walkers is supporting the recent launch of its Christmas dinner flavoured crisps, with a new Christmas TV advert, aiming to spark debate across the nation. The new TV campaign will run throughout the festive season.

After launching its first ever Brussel Sprouts flavoured crisp, the TV creative brings to life the Brussel Sprouts debate among consumers, helping to boost snacking sales for retailers. With Christmas fast approaching, the brand will be front of mind with shoppers as they seek to find unique Christmas flavours for the entire family to enjoy.

Andy Hawkswell, marketing manager at Walkers, commented: “This year, Walkers wanted to bring some magic to Christmas and spark debate across the nation. The new flavours have already got the nation talking, and the sprout-filled TV campaign will further fuel that debate, with the use of #SproutLover and #SproutHater. We’re confident that the new Christmas TV ad will ensure that the Walkers Christmas flavours are front of mind with shoppers, ultimately driving sales for retailers as we enter the festive months.”

The Christmas campaign is also being supported by a marketing campaign, including digital and in-store activity, commencing this month.

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 10 December 2018
RegionDieselLPGSuper ULUL
East132.41131.92122.99
East Midlands131.66133.08122.31
London132.2955.90132.67122.45
North East131.02133.24120.36
North West131.66130.27121.42
Northern Ireland129.6972.90134.65121.32
Scotland131.73131.43121.43
South East132.6863.90133.14123.11
South West132.1667.90131.56122.81
Wales131.24132.97121.42
West Midlands131.34133.10121.95
Yorkshire & Humber131.2469.90131.77121.51

Most read

Are Tesco/VW's plans to build the largest EV charger network in supermarket car parks cause for concern for the traditional independent fuel retailer?

Calendar

See all events