Forecourt Trader - 30 years at the heart of the fuel retailing community

product news: Walkers campaign gets new advert

John Wood ·

Walkers is supporting the recent launch of its Christmas dinner flavoured crisps, with a new Christmas TV advert, aiming to spark debate across the nation. The new TV campaign will run throughout the festive season.

After launching its first ever Brussel Sprouts flavoured crisp, the TV creative brings to life the Brussel Sprouts debate among consumers, helping to boost snacking sales for retailers. With Christmas fast approaching, the brand will be front of mind with shoppers as they seek to find unique Christmas flavours for the entire family to enjoy.

Andy Hawkswell, marketing manager at Walkers, commented: “This year, Walkers wanted to bring some magic to Christmas and spark debate across the nation. The new flavours have already got the nation talking, and the sprout-filled TV campaign will further fuel that debate, with the use of #SproutLover and #SproutHater. We’re confident that the new Christmas TV ad will ensure that the Walkers Christmas flavours are front of mind with shoppers, ultimately driving sales for retailers as we enter the festive months.”

The Christmas campaign is also being supported by a marketing campaign, including digital and in-store activity, commencing this month.

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 16 September 2019
RegionDieselLPGSuper ULUL
East131.91139.09127.72
East Midlands131.7067.90141.05127.78
London131.23140.26128.23
North East130.27143.10126.88
North West131.0561.90140.46127.66
Northern Ireland128.98134.61125.56
Scotland131.5452.70138.78127.59
South East132.3555.20140.48128.43
South West131.4959.90138.93127.63
Wales130.6864.90135.93126.92
West Midlands131.2068.90139.66127.86
Yorkshire & Humber130.9084.90142.07127.66

Most read

Amid all the political turmoil, do you feel as prepared as you can be for EU exit on October 31, deal or no deal?