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Applegreen launches festive promotion

Merril Boulton ·

Applegreen has launched an innovative Christmas promotion in Eire and Northern Ireland, centred on its seasonal hot beverage cups.

The company is asking customers to post a selfie of them with the Christmas cup for a chance to win a €50/£50 gift card, always welcome at this time of the year! The cup is to a unique design developed by specialist bespoke cup printer CupPrint, and features a double-layered construction with laser-cut window cut-outs and spot-foiled stars to bring the design to life.

The promotion runs until December 3 and is being run through social media using the #ChristmasCup Challenge at https://www.facebook.com/goapplegreen/ https://twitter.com/goapplegreen and https://www.instagram.com/applegreen_plc/?hl=en

Terry Fox, general manager of CupPrint, thinks there is more than just tinsel and glitter to this strategy. He said: “It’s great to see creative use of 'to go' cups as they are a hugely valuable sales tool. Creating an eye-catching design for your Christmas cups and centreing a promotion round them is a great way of engaging with your customers, building brand loyalty and growing your business.”

The Applegreen winter-themed range of cups is made from reCUP-coated paperboard which is fully recyclable and is produced by CupPrint.

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Weekly retail fuel prices: 11 March 2019
RegionDieselLPGSuper ULUL
East130.5857.70131.02121.25
East Midlands130.10132.90120.67
London130.7058.90132.45121.26
North East129.08134.29119.18
North West129.62132.39119.92
Northern Ireland128.35125.75119.27
Scotland130.17130.45120.18
South East130.8571.90133.04121.53
South West130.29132.15121.01
Wales129.28127.89119.64
West Midlands129.9664.90133.23120.58
Yorkshire & Humber129.42131.73119.63

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