As the number one-branded nut, KP Nuts are a Christmas-time staple, whether for festive get-togethers or a cosy night in. The brand is now worth £58.5m six times more than its nearest competitor (Nielsen). "We know that KP Nuts drive shoppers into the category ahead of the big day, with a 50% increase in shoppers buying KP at Christmas," said Matt Collins, sales director for convenience, wholesale, discounters and foodservice.

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