Forecourt Trader - 30 years at the heart of the fuel retailing community

Wall's to give away £5,000 to community clubs

John Wood ·

Wall’s has launched a campaign which will see it give away £1,000 to five community clubs.

Community groups can register via the brand’s dedicated Wall’s Collectors’ Club website. Wall’s customers, club members, as well as their friends and families, will then have the chance to collect points by purchasing Wall’s Pastry products and uploading a picture of their receipt or product barcode, which they can then donate to their favourite club.

The top five clubs who receive the most points will win £1,000. With the top 20 clubs featuring on a live leaderboard, customers and clubs can track progress in real time.

The Wall’s Collectors’ Club initiative will be supported digitally across the brand’s website and through its social media channels.

As an added consumer incentive, Wall’s will enter everyone who has redeemed their Collectors’ Club points into a prize draw to win £500.

Kim Burgess, head of markets at Addo Food Group, said: “We are committed to supporting communities and community groups across the UK and following the huge success of our Helping Hands campaign in 2017, we are pleased to be introducing another initiative that benefits both consumers and retailers.”

The Collectors’ Club campaign will run until 31 May. All Wall’s Pastry products will be included in the campaign.

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 10 June 2019
RegionDieselLPGSuper ULUL
East135.3166.90140.93130.00
East Midlands134.59140.57129.69
London134.50141.91130.33
North East133.19142.40129.15
North West134.1363.90139.73129.13
Northern Ireland131.34135.32128.05
Scotland134.25140.07129.86
South East135.2562.40141.74130.52
South West134.5167.90140.57129.57
Wales133.6764.90137.30128.83
West Midlands134.34140.64129.70
Yorkshire & Humber133.72140.40129.24

Most read

As ESSO and BP join Shell and Gulf in launching new loyalty programmes this year, are such schemes a key tool for businesses today?