Forecourt Trader - 30 years at the heart of the fuel retailing community

New Forest Ice Cream unveils new brand identity

John Wood ·

New Forest Ice Cream is kicking off 2019 by unveiling a new brand identity.

The new look features an evolution of the company’s logo, designed to update the brand image while remaining true to the values that are important to the family company in 2019.

The primary colours of blue and red which New Forest Ice Cream has become famous remain, as does the banner, to instil familiarity to customers and the end user.

The addition of a crown above the banner features waves and leaves to reflect the New Forest Ice Cream’s coastal and forest ties.

The cone graphic situated between the two natural elements represents the company’s link with the foodservice and leisure sectors which they have served for over three decades, while the “est. 1983”, aims to further highlight heritage spanning some 36 years.

Christina Veal, Director, New Forest Ice Cream commented: “The New Forest Ice Cream brand has continued to evolve over the years through our ever-expanding product range and while our logo has developed a number of times since 1983, this is the boldest step forward we have taken in terms of updating the design.

“A long and thorough design process was carried out to achieve the final outcome. We are absolutely thrilled with the balance between maintaining elements of our original identity, yet featuring a fresh and updated new look, which is more relevant to the brand we are today. The new look is sleek, bold and modern with an aesthetically pleasing design, yet is instantly recognisable as New Forest Ice Cream.”

01590 647611

Want more stories like this in your inbox?

Sign up for our FREE email newsletter


  • Weekly
  • Weekly
  • Daily
Weekly retail fuel prices: 15 July 2019
RegionDieselLPGSuper ULUL
East Midlands
North East
North West
Northern Ireland
South East
South West
West Midlands
Yorkshire & Humber

Most read

As the smaller/family owned independent forecourt businesses continue to be acquired by the big operators, do you think now could be the right time for you to sell up?