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Mexican theme to 'biggest ever' NPD from KP Snacks

Merril Boulton ·

Stand by for the launch of a new bagged snack - McCoy’s Muchos, a distinctive crescent-shaped folded tortilla crisp, in three feisty Mexican flavours.

The new snack is the biggest NPD for KP Snacks since it was sold to German company Intersnack in 2012. The company says the launch taps into the growing popularity of the Mexican food trend, with Mexican now being the 4th largest takeaway cuisine in the UK and a 71% growth in Mexican restaurants in 2017.

McCoy’s Muchos are described as a new and innovative corn, wheat and potato-based crisp with a blend of six spices and beans locked into the base before being seasoned with Mexican flavours. The double-layered, folded tortilla snack offers a light and crispy puffed texture, combining moreish flavour, texture and tortilla together.

Available in three Mexican flavours; Smoky Chilli Chicken, Nacho Cheese and Sour Cream & Onion, McCoy’s Muchos will be available from the end of January in a sharing bag format of 180g (RRP £1.99) in three flavours. Exclusively for convenience, the Smoky Chilli Chicken and Nacho Cheese variants will also be available in an 80gGrab Bag as a £1 PMP from March 17, 2019.

As KP Snack’s largest NPD launch to date, the introduction of McCoy’s Muchos will be supported with a £4miillion investment including above-the-line and in-store campaigns later in the year.

Claire Cooper, McCoy’s marketing manager, says: “McCoy’s is one of our most successful brands, driving growth within the KP Snacks portfolio and the wider category. Sharing is now the second-largest area within crisps, nuts and snacks, and continues to grow. We are very excited to launch such a new and unique Mexican-themed product into this arena, a much-needed injection of fun, flavour and innovation for the tortilla market”.

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