Forecourt Trader - 30 years at the heart of the fuel retailing community

Ben & Jerry's adds to its Moo-phoria range

John Wood ·

Ben & Jerry’s is adding two new flavours to the Moo-phoria range.

Salted Caramel Brownie and Chocolate Cookies & Cream are made with Fairtrade-certified ingredients and taste each 100ml serving contains 124-132 calories. The additions join existing flavours, Caramel Cookie Fix and Chocolate Cookie Dough, to provide more low-calorie options.

Christina Dunn, Ben & Jerry's UK & Ireland country business lead, commented: “Even though we’re known for our chunky and swirly indulgence, we want to show ice cream fans that they can make lighter choices without compromising on taste.

“We launched Moo-phoria to bring flavour euphoria to the ever-growing number of decadent dessert lovers that are looking for a lower-fat option. The range has been flying off shelves since the launch last year, so we’re excited to build on its success and give fans even more choice with two irresistible new flavours to enjoy.”

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Weekly retail fuel prices: 22 April 2019
RegionDieselLPGSuper ULUL
East133.73138.71126.93
East Midlands132.86137.09126.21
London133.50140.13127.73
North East131.78134.50125.79
North West132.42136.29125.88
Northern Ireland130.30133.18124.00
Scotland132.76140.06126.01
South East133.78139.62127.48
South West133.17138.78126.51
Wales132.4055.70133.90125.75
West Midlands132.61139.12126.38
Yorkshire & Humber132.13137.49125.86

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