Forecourt Trader - 30 years at the heart of the fuel retailing community

Bright Air Filter innovation for L&B Blue

Merril Boulton ·

Imperial Tobacco has introduced L&B Blue Bright Air Filter which combines a recess in the filter tip with a firmer filter structure, with the company's research suggesting that adult smokers in the Sub-Economy sector can expect the impression of a smoother, better quality smoking experience.

Imperial Tobacco brand manager Madeleine Pearce comments: “L&B Blue Bright Air Filter reinforces our commitment to innovation, satisfying the needs of modern adult smokers looking for a combination of premium features and smoother smoking experience at a great value price point.”

Imperial’s overall share of the Sub Economy sector currently stands at 46%, with L&B Blue contributing heavily to this success.

Launching February 1, L&B Blue Bright Air Filter is available in King Size 20s with an RRP of £8.70 .

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Weekly retail fuel prices: 17 June 2019
RegionDieselLPGSuper ULUL
East133.4457.70140.09128.68
East Midlands132.8782.90140.07128.54
London132.54141.03128.92
North East130.88139.09127.62
North West132.1562.90139.28127.89
Northern Ireland129.57133.57126.60
Scotland131.8064.90139.37128.04
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Wales131.7064.90134.47127.64
West Midlands132.55141.25128.31
Yorkshire & Humber131.61140.87127.82

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