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Bright Air Filter innovation for L&B Blue

Merril Boulton ·

Imperial Tobacco has introduced L&B Blue Bright Air Filter which combines a recess in the filter tip with a firmer filter structure, with the company's research suggesting that adult smokers in the Sub-Economy sector can expect the impression of a smoother, better quality smoking experience.

Imperial Tobacco brand manager Madeleine Pearce comments: “L&B Blue Bright Air Filter reinforces our commitment to innovation, satisfying the needs of modern adult smokers looking for a combination of premium features and smoother smoking experience at a great value price point.”

Imperial’s overall share of the Sub Economy sector currently stands at 46%, with L&B Blue contributing heavily to this success.

Launching February 1, L&B Blue Bright Air Filter is available in King Size 20s with an RRP of £8.70 .

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Weekly retail fuel prices: 18 March 2019
RegionDieselLPGSuper ULUL
East130.8557.70132.89121.68
East Midlands130.41132.10120.99
London130.92134.14121.81
North East129.47134.52119.63
North West129.89131.08120.36
Northern Ireland128.4464.90126.23119.33
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Wales129.62127.41119.99
West Midlands130.2569.90135.09120.96
Yorkshire & Humber129.66133.59120.01

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