Forecourt Trader - 30 years at the heart of the fuel retailing community

Britvic rolls out Robinsons Fruit Creations to c-stores

John Wood ·

This month Britvic is extending Robinsons Fruit Creations into the convenience and wholesale channels, following its launch in the grocery sector.

To celebrate and support the rollout, price-marked packs (PMPs) will be exclusively available at £1.99 per 1-litre bottle, supported by special trade offers to support the launch.

Trystan Farnworth, commercial director, convenience and impulse at Britvic, commented: “The launch of the price-marked packs comes at the perfect time as the range is back on TV until March, meaning the product is front of mind for shoppers.”

Robinsons Fruit Creations £1.99 PMPs will be available exclusively to convenience retailers across the 1L Orange & Mango and Peach & Raspberry flavours. Alongside this, the Robinsons core range also has a new price-mark deal of 2 for £2.50 within the channel running across the 900ml Apple & Blackcurrant, Orange & Pineapple, Tropical, Orange and Summer Fruits flavours.

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 18 March 2019
RegionDieselLPGSuper ULUL
East130.8557.70132.89121.68
East Midlands130.41132.10120.99
London130.92134.14121.81
North East129.47134.52119.63
North West129.89131.08120.36
Northern Ireland128.4464.90126.23119.33
Scotland130.47133.90120.76
South East131.14134.22122.06
South West130.59131.37121.41
Wales129.62127.41119.99
West Midlands130.2569.90135.09120.96
Yorkshire & Humber129.66133.59120.01

Most read

As Shell and Gulf launch new loyalty programmes, do you welcome such schemes as a way of boosting business?

Calendar

See all events