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McCoy's launch taps trend for Mexican food

John Wood ·

The latest line to join the McCoy’s range is Muchos, a distinctive crescent-shaped folded tortilla crisp, in three Mexican flavours. Muchos comprises a corn, wheat and potato based crisp with a blend of six spices and beans locked into the base, before being seasoned with either Smoky Chilli Chicken, Nacho Cheese or Sour Cream & Onion flavours.

The launch taps into the growing popularity of Mexican food, as it is now the fourth largest takeaway cuisine in the UK (Nielsen data).

McCoy’s marketing manager, Claire Cooper, said: “We are very excited to launch such a new and unique Mexican-themed product into this arena, a much-needed injection of fun, flavour and innovation for the tortilla market.”

The introduction of McCoy’s Muchos will be supported with a £4m investment including above-the-line and in-store campaigns later in the year.

McCoy’s Muchos are available in a sharing bag pack size of 180g (rrp £1.99) in all three flavours. And, exclusively for convenience, from March 17 the Smoky Chilli Chicken and Nacho Cheese variants will also be available in an 80g £1 price-marked Grab Bag.

0845 6017583
www.kpsnacks.com

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Weekly retail fuel prices: 10 June 2019
RegionDieselLPGSuper ULUL
East135.3166.90140.93130.00
East Midlands134.59140.57129.69
London134.50141.91130.33
North East133.19142.40129.15
North West134.1363.90139.73129.13
Northern Ireland131.34135.32128.05
Scotland134.25140.07129.86
South East135.2562.40141.74130.52
South West134.5167.90140.57129.57
Wales133.6764.90137.30128.83
West Midlands134.34140.64129.70
Yorkshire & Humber133.72140.40129.24

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