Forecourt Trader - 30 years at the heart of the fuel retailing community

Maynards Bassetts unveils sour soft jelly product

John Wood ·

Confectionery brand Maynards Bassetts has announced its first sour Soft Jelly product – Soft Jellies Fizzy Fish.

The product is the second in the range of the Soft Jellies of the brand, after Soft Jellies Wild Safari was launched in 2018.

The new product will be designed in the shape of fish to tap into consumers’ playful sides. Each bag will contain a selection of flavours including consumer favourites orange, strawberry, blackcurrant and lime, made with natural colours and flavours.

Anna Ulrich, brand manager for joyful candy at Mondelēz International, said: “We know sour jellies are incredibly popular with consumers already, so we can’t wait to see the new Soft Jellies Fizzy Fish drive retailers’ sales in this segment even further. With the unique Maynards Bassetts taste made with natural colours and flavours, this new launch will certainly shake up the market by giving shoppers something fun and new to try.”

The product will hit shelves this month in a 160g bag at an RRP of £1.32. Point of sale materials including clip strips and display material will be available to retailers to help disrupt shoppers and drive sales of the new launch.

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 12 August 2019
RegionDieselLPGSuper ULUL
East132.7964.90140.57129.31
East Midlands132.3882.90140.96129.04
London132.00142.39129.64
North East131.01141.52128.85
North West131.7261.90139.66128.96
Northern Ireland129.24135.57126.71
Scotland132.0552.70140.43129.27
South East132.9759.90141.37129.82
South West132.33140.93128.95
Wales131.33136.85128.40
West Midlands132.06141.78129.37
Yorkshire & Humber131.4669.57142.64128.74

Most read

As the Government is urged to publish its plans for E10 by the All Party Parliamentary Group (APPG) for British Bioethanol, would you welcome the introduction of E10 as the right next step in cutting automotive carbon emissions?