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Consumers rejecting plastic boost wooden cutlery sales

John Wood ·

Disposables manufacturer and supplier Herald has reported a surge in sales of its natural birchwood cutlery, stirrers and skewers, with orders rising by almost 30% at the end of the last quarter, as the trend for natural products, including wood and paper, continues.

Part of Rootier range, the wooden goods have become best sellers in recent months as the consumer continues to drive demand in the UK market. Managing director of Herald, Yogesh Patel comments: “Herald has added to its wooden product range year-on-year as the requirement for these products has shown no signs of abating. When it comes to quality disposables, the consumer wants more options than just plastic and the catering industry is moving to meet that demand and to offer more choice.

“Natural products are generally regarded as more environmentally-friendly, presenting a conscientious, worthy option that sits better with the growing majority. We’ve thoroughly embraced this concept and are constantly extending our overall range to cover a full mix of materials, including eco and completely compostable choices.”

Herald’s Rootier selection also includes ice-cream and lolly sticks, ice-cream spoons and chopsticks. It sits alongside the popular Mr Chip birchwood chip fork, which has established its own following in recent years with the brand securing almost 100% of repeat business for Herald. Yogesh adds: “Mr Chip is a personal favourite of mine as the customers love it and that single product accounts for a large proportion of our wooden catering disposables turnover.”

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Weekly retail fuel prices: 20 May 2019
RegionDieselLPGSuper ULUL
East Midlands135.28141.26129.82
North East134.06140.71129.20
North West134.87139.96129.27
Northern Ireland131.95135.90127.71
South East135.9463.57142.34130.70
South West135.01139.53129.65
West Midlands134.83141.89129.64
Yorkshire & Humber134.1257.70141.27129.10

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