Forecourt Trader - 30 years at the heart of the fuel retailing community

New advertising for Capri-Sun celebrates free from credentials

John Wood ·

Coca-Cola European Partners (CCEP) has unveiled a new advertising campaign for Capri-Sun original to highlight that the brand contains no preservatives, colours or artificial sweeteners.

The campaign follows Capri-Sun original’s 50% reduction in sugar, which took place in 2018. The new advertising campaign runs from the 11 March until the autumn as part of an integrated campaign to help retailers increase sales.

Simon Harrison, vice president, commercial development at Coca-Cola European Partners GB, said: “We know that parents are increasingly scrutinising the food and drink choices they make for their families and are choosing products that are perceived to be more natural. The new TV advert highlights that Capri-Sun original is ‘filter free’ and contains no artificial sweeteners, colours or preservatives while maintaining the fun and light-hearted nature that the brand is famous for.

“With more than 1.2million people tagging #nofilter in 2015, and this number increasing year on year, the campaign is set to resonate with consumers, young and old.”

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Weekly retail fuel prices: 20 May 2019
RegionDieselLPGSuper ULUL
East135.9360.77140.55130.16
East Midlands135.28141.26129.82
London135.21142.69130.48
North East134.06140.71129.20
North West134.87139.96129.27
Northern Ireland131.95135.90127.71
Scotland135.09139.31129.71
South East135.9463.57142.34130.70
South West135.01139.53129.65
Wales134.52138.23128.74
West Midlands134.83141.89129.64
Yorkshire & Humber134.1257.70141.27129.10

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