Gallaher has launched new Silk Cut Graphite featuring a dual carbon filter to deliver a smoother smoke with enhanced flavour.
The new filter is said to be unique to the UK.
To emphasise its exclusivity, Graphite comes in an eye-catching silver bevel-edged pack with "modern masculine appeal". It will be launched in 20s with a rrp of £5.33.
Gallaher’s group trade communications manager, Jeremy Blackburn, says the new product will have high standout on the gantry and strengthen Silk Cut’s position as a leading premium cigarette brand.
"Retailers can take advantage of the fact that Silk Cut is still growing in the premium sector and Silk Cut Graphite will increase the brand’s prominence and market share."
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