Forecourt Trader - 30 years at the heart of the fuel retailing community

Under the spotlight: Dave Morris

01 Career history: I graduated from the University of the West Of England with a law degree. I started my property career with estate agents, Countrywide Plc. After working with them for four years, I moved to Christie & Co as a retail business agent, specialising in the sale and acquisition of forecourts, convenience stores and post offices. I was promoted to director retail in December 2018.

02 Dream job (if you weren't doing this): A farmer as I really love working outside.

03 What do you drive: Mercedes C Class estate. I need a big car for the dog.

04 What would you like to drive: Aston Martin. From watching James Bond films when I was younger.

05 Perfect day: On holiday abroad with my wife and two daughters.

06 Favourite team: I don't really follow a particular sport or team. But I enjoy fishing and shooting in my spare time.

07 Favourite read: Animal Farm by George Orwell.

08 Favourite film: Any James Bond film.

09 Best holiday: Skiing.

10 Possessions you couldn't do without? My mobile phone and my watch.

11 Most admire: My father. He has passed on lots of good advice based on his life experience.

12 Most likely to say: "Deal."

13 Least likely to say: "I can't be bothered."

14 Greatest achievement: Being appointed as a director of Christie & Co last December.

15 Greatest fear: Spiders.

16 Tips for business success: Work hard and smart. If you can do both then success will follow.

17 Best business advice you've received: Treat everybody equally and never pre-judge. Customer service is key.

18 Best thing about your job: Helping forecourt and retail business owners to sell or acquire a business to further their plans.

19 Most recent business achievement/s of note: Acting for two forecourt owners in selling their two forecourts for more than £7m.

20 Thoughts on the forecourt sector: Fuel margins remain good and, with consumer requirements constantly changing, there's a good opportunity to develop the industry further. Operators who fail to invest in their business risk losing customers and ultimately profit.

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