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Unilever adds vegan option to Breyers range

John Wood ·

Unilever is expanding its Breyers range this month, following its launch in the UK last year, with a new dairy-free variant providing a low-calorie, vegan-friendly ice cream product.

The launch will be supported by a media investment of over £3m, including TV, social media and video on demand.

Breyers Dairy-Free Chocolate & Hazelnut is made with crunchy hazelnut pieces and has been developed in response to the number of people now following vegan and dairy-free diets.

Noel Clarke, Vice President for Refreshements at Unilever UK, commented: “We launched Breyers to rewrite the rules and create an ice cream that’s big on taste but low in calories. The lower-calorie segment is growing fast and Breyers has been a key factor in the category’s success – it’s one of Unilever’s most successful brand launches in ice cream in the last five years.

“To take it to the next level, we’re introducing a new vegan-friendly flavour to open up the brand to even more consumers who enjoy a dairy-free diet.”

In addition to a new dairy-free tub, Unilever is also introducing Breyers Mono Portions to the market featuring two of the brand’s most popular flavours, Salted Caramel Cake and Cookies & Cream, in a new 100ml format.

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Weekly retail fuel prices: 16 September 2019
RegionDieselLPGSuper ULUL
East131.91139.09127.72
East Midlands131.7067.90141.05127.78
London131.23140.26128.23
North East130.27143.10126.88
North West131.0561.90140.46127.66
Northern Ireland128.98134.61125.56
Scotland131.5452.70138.78127.59
South East132.3555.20140.48128.43
South West131.4959.90138.93127.63
Wales130.6864.90135.93126.92
West Midlands131.2068.90139.66127.86
Yorkshire & Humber130.9084.90142.07127.66

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