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Unilever adds vegan option to Breyers range

John Wood ·

Unilever is expanding its Breyers range this month, following its launch in the UK last year, with a new dairy-free variant providing a low-calorie, vegan-friendly ice cream product.

The launch will be supported by a media investment of over £3m, including TV, social media and video on demand.

Breyers Dairy-Free Chocolate & Hazelnut is made with crunchy hazelnut pieces and has been developed in response to the number of people now following vegan and dairy-free diets.

Noel Clarke, Vice President for Refreshements at Unilever UK, commented: “We launched Breyers to rewrite the rules and create an ice cream that’s big on taste but low in calories. The lower-calorie segment is growing fast and Breyers has been a key factor in the category’s success – it’s one of Unilever’s most successful brand launches in ice cream in the last five years.

“To take it to the next level, we’re introducing a new vegan-friendly flavour to open up the brand to even more consumers who enjoy a dairy-free diet.”

In addition to a new dairy-free tub, Unilever is also introducing Breyers Mono Portions to the market featuring two of the brand’s most popular flavours, Salted Caramel Cake and Cookies & Cream, in a new 100ml format.

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Weekly retail fuel prices: 24 June 2019
RegionDieselLPGSuper ULUL
East132.2857.70140.12127.98
East Midlands131.6068.90140.85127.71
London131.33140.96128.23
North East129.66138.96126.73
North West131.00139.23127.30
Northern Ireland128.51131.73125.73
Scotland130.85138.96127.55
South East132.2960.90140.20128.42
South West131.66136.77127.64
Wales130.56135.65126.91
West Midlands131.3459.90139.08127.72
Yorkshire & Humber130.65141.05127.11

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