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Magnum introduces new White Chocolate & Cookie flavour

John Wood ·

Ice cream brand Magnum is launching Magnum White Chocolate & Cookies across all formats, including handheld and tubs, and will be supported by a £5m media value marketing spend.

Magnum White Chocolate & Cookies is designed to help retailers capitalise on the growing trend for white chocolate, while also appealing to cookie fans – a flavour driving growth across ice cream and confectionary.

Noel Clarke, vice president refreshments at Unilever UKI, commented: “There are those who love white chocolate, and there are those who love cookies, and a whole load of people who love indulgent ice cream. By combing them all in one delicious masterpiece we have truly made a new match made in ice cream heaven.”

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Weekly retail fuel prices: 10 June 2019
RegionDieselLPGSuper ULUL
East135.3166.90140.93130.00
East Midlands134.59140.57129.69
London134.50141.91130.33
North East133.19142.40129.15
North West134.1363.90139.73129.13
Northern Ireland131.34135.32128.05
Scotland134.25140.07129.86
South East135.2562.40141.74130.52
South West134.5167.90140.57129.57
Wales133.6764.90137.30128.83
West Midlands134.34140.64129.70
Yorkshire & Humber133.72140.40129.24

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