Forecourt Trader - 30 years at the heart of the fuel retailing community

Imperial Tobacco repositions its Embassy cigarette brand

John Wood ·

The Embassy cigarette brand is being repositioned by Imperial Tobacco from its traditional home in the premium price sector to the more popular economy price sector.

Tom Gully, brand planning manager, explained: “Embassy has been one of Imperial’s most enduring and recognisable FMC (factory made cigarettes) propositions across the years.

“Crucially, this repositioning doesn’t involve any changes to the packaging or the cigarette itself. However, the competitive new price point will appeal to adult smokers seeking premium quality at an affordable price. We’re excited about Embassy’s future and recommend retailers stock up now.”

Embassy is available to retailers in King Size 20s with an RRP of £9.35 for Embassy Red and Bright Blue. Embassy Filter’s RRP will remain at £11.95.

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 16 September 2019
RegionDieselLPGSuper ULUL
East131.91139.09127.72
East Midlands131.7067.90141.05127.78
London131.23140.26128.23
North East130.27143.10126.88
North West131.0561.90140.46127.66
Northern Ireland128.98134.61125.56
Scotland131.5452.70138.78127.59
South East132.3555.20140.48128.43
South West131.4959.90138.93127.63
Wales130.6864.90135.93126.92
West Midlands131.2068.90139.66127.86
Yorkshire & Humber130.9084.90142.07127.66

Most read

As the Government is urged to publish its plans for E10 by the All Party Parliamentary Group (APPG) for British Bioethanol, would you welcome the introduction of E10 as the right next step in cutting automotive carbon emissions?