Forecourt Trader - 30 years at the heart of the fuel retailing community

Yazoo introduces limited-edition Choc Caramel flavour

John Wood ·

Milk drink brand Yazoo has announced its new limited-edition flavour Choc Caramel.

Available from this month, the flavour will launch exclusively in convenience with 400ml £1 price-marked packs and the standard 400ml format (RSP £1.15).

Wayne Thompson, customer marketing manager at FrieslandCampina, said: “We’ve seen how popular our limited-edition flavours are, but we also know how important it is to keep the dairy drinks fixture fresh. Taste is a key driver of the category, and our target audience of 16-24 year olds are always looking for new flavours to try.

“While caramel is a classic flavour, it remains a taste trend. We’ve seen a host of caramel launches over the past 12 months, from ice cream to yoghurts, coffee, even cocktails. Chocolate and caramel go so well together, and create that indulgence shoppers want from our limited edition offer.”

The launch will be supported with a digital activation campaign.

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 15 July 2019
RegionDieselLPGSuper ULUL
East
East Midlands
London
North East
North West
Northern Ireland
Scotland
South East
South West
Wales
West Midlands
Yorkshire & Humber

Most read

As the smaller/family owned independent forecourt businesses continue to be acquired by the big operators, do you think now could be the right time for you to sell up?