Barr Soft Drinks is reinforcing Rubicon’s status as the official soft drinks partner of the England Cricket Team with a £2m ’Catch the Taste of Summer’ campaign.

Throughout June and July, consumers will have the chance to win Ashes tickets on a daily basis in the Rubicon ’Smash a Wicket, Win Ashes Tickets’ on-pack promotion. The brand will also partner with Joe.co.uk for ’The Cricket Show together with Rubicon’.

01236 8442100 www.agbarr.co.uk

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