Forecourt Trader - 30 years at the heart of the fuel retailing community

Lucozade launches £10m Spark Something campaign

John Wood ·

Lucozade Energy is launching a £10m marketing campaign called Spark Something.

The campaign will involve TV, outdoor, social and digital advertising, as well as in-store activation through POS materials including FSDUs, barkers and shelf wobblers.

“The campaign will position the market-leading energy brand as one that sparks positive energy, broadening our appeal,” said Amie Farrell, senior brand manager for Lucozade Energy.

“We know Lucozade Energy holds a unique position in the market. The campaign enhances the positive aspects of the Lucozade Energy brand and emphasises our belief that the best things in life come from positive actions and a positive outlook. In doing so, we hope to communicate our relevance and appeal to more and more people.

“The energy sector is buoyant and we are confident the substantial investment we’re putting into Lucozade Energy will help us to continue to maintain our unique positioning and grow Lucozade Energy, and with it energy category, sales for our retail customers.”

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 20 May 2019
RegionDieselLPGSuper ULUL
East135.9360.77140.55130.16
East Midlands135.28141.26129.82
London135.21142.69130.48
North East134.06140.71129.20
North West134.87139.96129.27
Northern Ireland131.95135.90127.71
Scotland135.09139.31129.71
South East135.9463.57142.34130.70
South West135.01139.53129.65
Wales134.52138.23128.74
West Midlands134.83141.89129.64
Yorkshire & Humber134.1257.70141.27129.10

Most read

Following last month's London protests and damage to Shell's UK HQ, do you believe forecourts should be preparing themselves in case of possible attacks by climate change campaigners?