Forecourt Trader - 30 years at the heart of the fuel retailing community

Diet Coke highlights expansion of range of flavours

John Wood ·

Diet Coke and Coca-Cola European Partners (CCEP) are celebrating the expansion of Diet Coke’s flavour range, which includes Twisted Strawberry and Exotic Mango variants, with a new multi-million-pound integrated campaign fronted by actress Tanya Reynolds.

A host of clips show Tanya, who is famed for her quirkiness, taking leads from an on-set director to try and bring the flavours to life. This includes her trying to mimic the ‘voice’ of a strawberry and show off her best ‘twisted’ dance moves.

The campaign features a new TVC, with the same creative spanning TV, radio and OOH.

Simon Harrison, vice president of commercial development at Coca-Cola European Partners, said: “This campaign highlights the latest example of how Diet Coke is continuing to innovate and expand. The creative brings the ‘Exotic’ and ‘Twisted’ elements of the new flavours out in a humorous way, helping to raise awareness and drive trial of the variants.

“Flavoured colas are hugely popular in GB, with 7.4million households buying into the segment and shoppers adding +30% growth in 2018[1]. This growth demonstrates the demand for more flavour variety within light colas. Diet Coke Twisted Strawberry and Diet Coke Exotic Mango are both great-tasting variants that offer consumers more choice, we’d recommend that retailers get stocked up to take advantage of the increased awareness the campaign will drive.”

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

My Account

You are not logged in.
  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 9 December 2019
RegionDieselLPGSuper ULUL
East130.4761.40138.28126.22
East Midlands130.01140.66126.05
London130.41139.39126.85
North East128.45138.66124.29
North West129.1663.90138.34125.49
Northern Ireland127.22130.90123.29
Scotland129.84136.07125.15
South East131.04138.34126.93
South West129.9167.57137.18125.74
Wales129.00135.78124.71
West Midlands129.94138.53126.11
Yorkshire & Humber129.21138.68125.42

Most read

Following a deal agreed with Harvest Energy, do you think it will be good to see the Total brand returning to UK forecourts?

Digital Edition