Forecourt Trader - 30 years at the heart of the fuel retailing community

Alpen launches £1m Reach Your Peak marketing campaign

John Wood ·

Alpen has hidden 20 golden tickets in packs for the launch of its new ‘Reach Your Peak’ marketing campaign - inspired by Alpen’s mountain heritage.

The £1m campaign, which includes the on-pack promotion on core Alpen bars and muesli, is designed to increase consumer awareness and drive sales this summer.

Across the breadth of the campaign, consumers will get the chance to win a range of prizes, with the pack promotion offering multiple consumers the chance to win £1,000 cash.

The campaign will also be supported by a wide range of POS toolkits to drive physical availability in store, as well as a strong digital campaign.

The on-pack promotion will be live from mid-August and will run until October.

Helena Blincow, marketing manager at Alpen, said: “It’s been a big year for Alpen with our Bars packaging refresh, NPD including the new Protein Bars, new Coconut & Chocolate flavour, and an optimised range of single bars, not forgetting our new Alpen Create product within our muesli portfolio. The brand is currently growing at +2% and we’re hoping to build on this growth and reach our peak too with the new campaign.

“By injecting some excitement and engaging consumers we’re aiming to increase visibility instore and online, driving sales and wider category growth too. Retailers should make sure to stock up on the limited edition packs and make use of the engaging POS available to showcase the Alpen range and bring the campaign to life in store.”

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

My Account

You are not logged in.
  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 4 November 2019
RegionDieselLPGSuper ULUL
East130.9367.90138.13126.75
East Midlands130.73139.73126.64
London130.73139.60127.04
North East129.5562.90137.10125.31
North West129.9963.90138.40126.48
Northern Ireland128.05133.57124.33
Scotland130.6059.30137.24126.23
South East131.4566.90139.66127.42
South West130.7674.90137.94126.68
Wales129.84136.06125.42
West Midlands130.4059.90137.63126.57
Yorkshire & Humber130.02139.47126.29

Most read

When a major car manufacturer like Ford predicts that sales of its electrified cars will outnumber petrol and diesel models by 2022, does that ring alarm bells about the possible speed of change for forecourts?

Digital Edition