Forecourt Trader - 30 years at the heart of the fuel retailing community

Mars Wrigley launches Skittles Dips

John Wood ·

Mars Wrigley is launching Skittles Dips, which combine the harder, chewy texture of Skittles with a soft, creamy yoghurt coating – creating an indulgent, multi-textured fruity experience.

Alyona Fedorchenko, marketing director at Mars Wrigley, commented: “Disrupting the predictable is at the heart of the Skittles brand. In keeping with that ethos and following the successful launch of Skittles Chewies last year, where we removed the Skittles shell for a softer texture, we are disrupting the category even further by launching Skittles Dips. By combining the balance of sweet, fruity flavours with tangy yoghurt, fans of Skittles will enjoy something completely new, and totally indulgent from the brand.

“By tapping into the growing trend for yoghurt-coated treats we want to provide a more premium, indulgent experience for the consumer and give retailers another great opportunity to grow the category.”

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 16 September 2019
RegionDieselLPGSuper ULUL
East131.91139.09127.72
East Midlands131.7067.90141.05127.78
London131.23140.26128.23
North East130.27143.10126.88
North West131.0561.90140.46127.66
Northern Ireland128.98134.61125.56
Scotland131.5452.70138.78127.59
South East132.3555.20140.48128.43
South West131.4959.90138.93127.63
Wales130.6864.90135.93126.92
West Midlands131.2068.90139.66127.86
Yorkshire & Humber130.9084.90142.07127.66

Most read

Amid all the political turmoil, do you feel as prepared as you can be for EU exit on October 31, deal or no deal?