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Walkers introduces Oven Baked with Veg in two flavours

John Wood ·

Walkers is launching new Oven Baked with Veg, to help retailers capitalise on the growing savoury snacks category. The new range contains two flavours: Beetroot & Sweet Chilli, and Sweet Potato & Paprika.

The wheat, potato and vegetable snacks will be backed with significant TV support alongside the rest of the Oven Baked range in a new creative featuring the Spice Girls in a continuation of their partnership with Walkers.

Helen Strachan, brand manager at Walkers, commented: “There are common misconceptions about vegetable chips but our innovation, although lower in fat, doesn’t compromise on taste.

“We are confident that the new range will be a success and are heavily supporting the launch with a new ad campaign with the Spice Girls, meaning it will be front of mind with shoppers therefore helping drive sales for retailers during a key period for the savoury snacks category.”

The new Walkers Oven Baked with Veg is available in two flavours, across single serve (35g), multipack (6 x 23g) and sharing bags (140g).

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Weekly retail fuel prices: 12 August 2019
RegionDieselLPGSuper ULUL
East132.7964.90140.57129.31
East Midlands132.3882.90140.96129.04
London132.00142.39129.64
North East131.01141.52128.85
North West131.7261.90139.66128.96
Northern Ireland129.24135.57126.71
Scotland132.0552.70140.43129.27
South East132.9759.90141.37129.82
South West132.33140.93128.95
Wales131.33136.85128.40
West Midlands132.06141.78129.37
Yorkshire & Humber131.4669.57142.64128.74

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