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Walkers introduces Oven Baked with Veg in two flavours

John Wood ·

Walkers is launching new Oven Baked with Veg, to help retailers capitalise on the growing savoury snacks category. The new range contains two flavours: Beetroot & Sweet Chilli, and Sweet Potato & Paprika.

The wheat, potato and vegetable snacks will be backed with significant TV support alongside the rest of the Oven Baked range in a new creative featuring the Spice Girls in a continuation of their partnership with Walkers.

Helen Strachan, brand manager at Walkers, commented: “There are common misconceptions about vegetable chips but our innovation, although lower in fat, doesn’t compromise on taste.

“We are confident that the new range will be a success and are heavily supporting the launch with a new ad campaign with the Spice Girls, meaning it will be front of mind with shoppers therefore helping drive sales for retailers during a key period for the savoury snacks category.”

The new Walkers Oven Baked with Veg is available in two flavours, across single serve (35g), multipack (6 x 23g) and sharing bags (140g).

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Weekly retail fuel prices: 2 December 2019
RegionDieselLPGSuper ULUL
East130.4464.90137.85126.18
East Midlands129.9982.90139.43126.05
London130.54139.65126.88
North East128.54136.77124.41
North West129.2561.90138.14125.60
Northern Ireland127.29130.90123.52
Scotland129.94136.84125.21
South East131.0865.90138.76126.97
South West129.90137.19125.67
Wales129.05134.76124.63
West Midlands129.85138.70125.98
Yorkshire & Humber129.2763.90138.21125.38

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