Forecourt Trader - 30 years at the heart of the fuel retailing community

Mars Wrigley brings M&M's block variants to the UK

John Wood ·

Mars Wrigley UK has announced it will bring four new M&M's block variants to the UK market this month – Chocolate, Crispy, Hazelnut and Peanut.

The four M&M’s Block variants will contain mini M&M’s alongside pieces of peanut, hazelnut or crispy and will be encased in milk chocolate.

Cordelia Linacre, M&M’s senior brand manager, said: “We’re incredibly excited to be launching M&M’s Block into the UK market this year. We know that block is the biggest segment in chocolate, however block currently under-indexes in under 35s, while M&M’s over-indexes in this demographic. We are therefore confident that with the UK launch of M&M’s Block we will win over new consumers.

“Following a successful launch in Australia, M&M's Block was introduced in the US in December 2019, delivering a massive $31m in just six months. Block’s success in other markets alongside the consistently strong growth of M&M's in the UK gives us great confidence that this product will be a hit with retailers and consumers alike.”

M&M’s Block will launch exclusively in Tesco stores from July 17th, before becoming available market wide later this summer. Supporting the release, a £1.4m above-the-line campaign will be launched with a British adaption of the brand’s successful 2018 Super Bowl commercial.

M&M’s is also launching a new SKU – M&M’s Salted Caramel. It will be exclusive to Europe, and will be available in three different sizes – pouch, treat bag and singles.

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 16 September 2019
RegionDieselLPGSuper ULUL
East131.91139.09127.72
East Midlands131.7067.90141.05127.78
London131.23140.26128.23
North East130.27143.10126.88
North West131.0561.90140.46127.66
Northern Ireland128.98134.61125.56
Scotland131.5452.70138.78127.59
South East132.3555.20140.48128.43
South West131.4959.90138.93127.63
Wales130.6864.90135.93126.92
West Midlands131.2068.90139.66127.86
Yorkshire & Humber130.9084.90142.07127.66

Most read

Amid all the political turmoil, do you feel as prepared as you can be for EU exit on October 31, deal or no deal?