Forecourt Trader - 30 years at the heart of the fuel retailing community

Coca-Cola GB steps up its plastic recycling programme

John Wood ·

Coca-Cola GB has announced that its recycling partnership with Merlin Entertainment will be continuing over the summer – following its initial launch in 2018.

The programme will see visitors rewarded for using specifically designed Coca-Cola reverse vending machines, offering 50% off entry at Merlin Entertainments in exchange for recycling an empty plastic bottle.

Twenty three machines will be available at UK Merlin attractions, including Alton Towers Resort, Thorpe Park Resort, Chessington World of Adventures Resort and the Legoland Windsor Resort. The reverse vending machines have also been rolled out to additional new sites this year, including Sea Life Blackpool and Warwick Castle Resort.

In a further push to reduce packaging waste, Coca-Cola’s Freestyle machine will also be available at Thorpe Park Resort, offering consumers the chance to pre-load money onto an RFID chip in a refillable cup.

Leendert den Hollander, vice president and general manager at Coca-Cola European Partners, said: “Through the bold action plan outlined as part of our sustainable packaging strategy – This is Forward – we’re determined to make recycling on-the-go easier for consumers and lead the way towards a robust circular economy in Great Britain. Ultimately, we want to reach the point where 100% of our packaging is collected, reused or recycled – and where none of it ends up as litter in our streets, parks or in the oceans. Our continued partnership with Merlin Entertainments forms an important part of this, as we seek to reward and recognise people for recycling their used plastic bottles – and encourage others who may not be actively recycling to follow suit.”

Want more stories like this in your inbox?

Sign up for our FREE email newsletter

Keywords:

  • Weekly
    Retail
  • Weekly
    wholesale
  • Daily
    Average
Weekly retail fuel prices: 19 August 2019
RegionDieselLPGSuper ULUL
East132.5364.57140.16129.06
East Midlands132.1066.40141.37129.07
London131.85141.85129.52
North East130.85144.25128.58
North West131.60139.66128.82
Northern Ireland129.13134.50126.35
Scotland131.8363.30140.01129.04
South East132.8662.50141.62129.81
South West132.24138.89129.06
Wales131.09138.10128.06
West Midlands131.8660.90141.24128.98
Yorkshire & Humber131.40140.49128.65

Most read

As the Government is urged to publish its plans for E10 by the All Party Parliamentary Group (APPG) for British Bioethanol, would you welcome the introduction of E10 as the right next step in cutting automotive carbon emissions?